"...the Seven Deadly trends personify the idea of all things superfluous. Bold color palettes that compliment the lavish lifestyles of a Bloke enrich his personal style and brand him to a level all its own. This season, the Seven Deadly is redefining the modern man. Sophisticated, modern silhouettes and striking details allow for a versatile collection that transitions between business and leisure settings, and everything in the interim. Whether it be a metallic gunmetal leather and silk velvet blazer or a pair of cayman leather riding pants, the Seven Deadly will transform any old Joe into a social warrior. With accessories that seem obnoxiously opulent to the reserved man, this season's selections allow a Bloke to walk ferociously and create his own destiny. So march forth Bloke, march forth!"